Specialized Expertise: Translation of Territorial Identity into Olfactory Experiences Application Sectors: Sustainable Cosmetics, Luxury Hospitality, Food Innovation Methodology: Territorial Botanical Research + Sensory Storytelling + Multidisciplinary Collaboration

The Territorial Approach

Territorial olfactory design represents the most sophisticated evolution of contemporary perfumery: the ability to capture the geographical, historical, and cultural essence of a place through aromatic architecture. Each territory possesses its own unique olfactory fingerprint, determined by microclimate, local biodiversity, agricultural tradition, and collective memory.

My methodology integrates in-depth botanical research, territorial sensory analysis, and collaboration with local experts to create signature scents that are not simply perfumes, but true olfactory maps of geographical identity.

Territorial Excellence Portfolio

Trieste Karst: The Officinal Project: Signature Scent for Family Cosmetic Laboratory Territory: Karst Plateau, Trieste Collaboration: Stefania (specialized pharmacist), sustainable entrepreneur family Innovation: Fragrance integrated throughout entire cosmetic line, harmonizing with regenerative philosophy and permaculture

Val Tramontina: Prototype 1 Project: Innovative Territorial Infusion Territory: Pristine valley of Friuli Venezia-Giulia Collaboration: Mariangela Avon (edible flower producer), Patrizia Orlando (tea sommelier) Innovation: First infusion capturing “the uniqueness of an uncontaminated world” through synergy of three women entrepreneurs

Aurisina: Juna’s Fragrance Project: Hospitality Scent Branding for Historic B&B Territory: Aurisina, local tradition and memory Collaboration: Owners with territorial storytelling vision Innovation: Personalized blend (sweet orange, bergamot, Lebanon cedar) amplifying the place’s historical narrative

Distinctive Methodology

Immersive Territorial Research

• Analysis of local botanical biodiversity
• Study of regional agricultural and pharmaceutical traditions
• Mapping of collective olfactory memories

Multidisciplinary Collaboration

• Partnerships with scientific experts (pharmacists, naturalists)
• Synergies with authentic territorial entrepreneurs
• Integration with taste professionals (chefs, sommeliers)

Strategic Sensory Translation

• Creation of aromatic architectures that tell stories
• Development of multi-application signature scents
• Integration into territorial brand strategies

This territorial approach has generated:

• Complete product integration (fragrances present in entire cosmetic lines)
• Category innovation (first collaborative territorial infusions)
• Amplified storytelling (hospitality experiences enhanced through olfactory identity)

“Elena possesses rare effectiveness when speaking about her essences. I could listen to her for hours.” — Juna B&B client testimonial