Since 2017, I have developed a proprietary methodology that integrates aromatherapy expertise with wine sensory analysis, creating new differentiation opportunities for premium brands.

Strategic partnerships that have validated the approach:

Collio Consortium – Integration of methodology into the Enjoy Collio Experience DOC Aquileia – Bilingual presentations for international professionals AIS Friuli Venezia Giulia – Master program for 60+ sommeliers and professionals Ribolla di Oslavia Producers Association – Multi-year collaboration

Industry recognition: The methodology has gained coverage in Slow Food and Vino Da Bere, with validation from wine critics who highlighted the innovation of the cross-sensory approach.

The impact: Transforming tasting from a purely gustatory experience into multisensory storytelling that amplifies perceived value and creates competitive differentiation for high-end wine brands.

Corporate applications:

• Sensory marketing for luxury wine brands
• Wine tourism experience innovation
• Premium hospitality programming
• Cross-industry brand extension strategies

The intersection between wine tradition and sensory innovation opens unique opportunities for luxury marketing.